Noom is a relative newcomer to the diet scene. Launched in 2011, Noom is a mobile platform-based wellness program that includes personal coaching and group support in order to help you create better lifelong habits and, as a result, live a healthier life. Although food and exercise are a big part of this plan, its founders say it's just as much about how to make sustainable lifestyle changes as it is about how to eat and exercise. One key goal of Noom is to help you overcome emotional and psychological barriers that may prevent you from leading a healthy lifestyle.

Noom CEO and co-founder Saeju Jeong says, “It's not a diet – it's a unique behavior change course that uses psychology and small goals to change your habits so you can lose weight and keep it off for good.”

𝗛𝗼𝘄 𝗧𝗵𝗲 𝗡𝗼𝗼𝗺 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 𝗪𝗼𝗿𝗸𝘀-

Once you sign up, you'll be asked a series of questions about your weight-loss goals, gender, age, height and current weight. You'll also answer questions about your eating style and exercise habits. Noom also asks if you have diabetes so it can direct you to the appropriate program. Once you get through the questionnaire, you can begin with a 14-day trial for $1 and then continue for a cost of $49.50 per month at the end of the 14-day trial. Noom will set you up with a regular credit card billing program and you can cancel at any time but there are no refunds or partial credits for unused partial months.

𝗧𝘄𝗼 𝗗𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗣𝗮𝘁𝗵𝘀- 𝗪𝗲𝗶𝗴𝗵𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗼𝗿 𝗗𝗶𝗮𝗯𝗲𝘁𝗲𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁

Noom has two distinct paths depending on whether or not you’re diabetic; a healthy weight program and diabetes management program. If your goal is weight loss, you'll be given a daily calorie budget and use a color-coded Noom database and tracking technology to help you stay within your limit. Noom is not about making radical changes or designating any foods as off-limits, and Noom users shouldn't expect to lose more than one to two pounds a week, which complies with the National Institute of Health's guidelines for safe weight loss.

If you choose the diabetes management program, you'll focus more on choosing and tracking foods based on their carbohydrate content.

Noom is best suited to those in need of both a structured plan for healthy eating and exercise and psychological assistance in dealing with proper food choices and portion control as well as dealing with emotional eating.

During your first week on Noom, you'll connect with a "goal specialist" trained in cognitive behavior therapy, a research-backed type of therapy that usually involves changing thinking and behavior patterns through techniques like motivational interviewing. "Coaches spend time addressing mindfulness as it relates to eating, physical activity and general health," CEO Jeong says. You'll also be paired with a group coach and peer support group with whom you’ll review and discuss curriculum topics including dealing with food pushers, identifying different types of triggers and forming new healthy habits.



𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗖𝗵𝗮𝗻𝗴𝗲 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵. Noom is a structured program designed to work first and foremost on the emotional side of eating. Once signed on to Noom, your Goal Specialist will help you set short term goals and help keep you accountable for achieving your goals through regular correspondence.

𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻. Noom, through your Goal Specialist and available support group, helps provide a community approach to weight loss, similar to WW (Formerly known as Weight Watchers). The weight loss app seems particularly geared toward reaching out to millennials although any aged person would find Noom welcoming and easy to embrace.

𝗖𝗼𝗹𝗼𝗿-𝗖𝗼𝗱𝗲𝗱 𝗙𝗼𝗼𝗱 𝗗𝗮𝘁𝗮𝗯𝗮𝘀𝗲. Much like WW, Noom doesn’t tell you you can’t eat certain foods. Rather, it has color-coded foods into Red, Yellow & Green categories to help retrain your sensibilities when making food choices.


𝗖𝗼𝘀𝘁. Some people would consider Noom expensive at nearly $50/month but if it works at achieving weight loss, it seems like a small price to pay for long term health.

𝗬𝗼𝘂’𝗹𝗹 𝗡𝗲𝗲𝗱 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲. The onus is on you to heed the lessons learned from Noom. Like many weight loss programs, if you’re not completely psychologically sold on working toward losing weight, Noom may not work for you. Published statistics indicate long term success rates of around 60% which is encouraging but still leaves a large percentage of Noom users that don’t succeed.

𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲-

Negative thinking, stress eating, boredom eating, social pressure, etc. It’s all covered. This is where Noom stands alone. I would say that, for the behavior modification material alone, and the fact that it takes very little time (5-15 minutes per day), your Goal Specialist and support group is worth the cost alone if utilized fully.

For most overweight individuals, it’s changing our psychological approach to food that is most needed. Heavy, thin or somewhere in between, I think most of us know that fried chicken isn’t as healthy as baked, that French fries are a worse choice than steamed broccoli, but the emotional pleasure some of us find in eating high calorie, carb heavy foods is where the problem generally lies. Noom is designed to change behaviors and that, if it works, is an invaluable resource when trying to loss weight and, most importantly, keeping it off. Of course, as with any diet plan, incorporating exercise into your weekly routine will greatly enhance your chances of success.

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